Pure Detox Naturals

Pure Detox Naturals is a UK-based natural wellness brand offering practitioner-formulated detox and gut health supplements. I was commissioned to create the full brand identity and design a high-converting e-commerce website that reflects trust, clarity, and premium quality within the natural health space.

This project involved brand strategy, visual identity, packaging direction, website UX/UI design, and conversion-focused messaging.

Objectives

Create a clean, trustworthy brand identity suitable for the wellness market
Position the brand as premium yet accessible
Design an e-commerce website optimised for conversions
Clearly communicate product benefits without overwhelming users
Build trust through visual hierarchy, ingredient transparency, and testimonials

Brand Strategy

The wellness and detox market is crowded with exaggerated claims and low-quality visuals. The goal was to differentiate Pure Detox Naturals through:

A refined, minimalist visual language
Clinical-inspired typography paired with natural tones
Clear benefit-led messaging
Ingredient transparency and educational content

The brand needed to feel both natural and evidence-aware, avoiding overly spiritual clichés while maintaining warmth and approachability.

Visual Identity

Colour Palette: Soft neutrals with botanical greens to reinforce purity and nature
Typography: Clean sans-serif fonts for clarity and modern appeal
Logo Design: Minimal and refined to support a premium positioning
Imagery Direction: Light, airy product photography with natural textures

The overall aesthetic balances wellness and professionalism — building immediate consumer trust.

Website Design & UX

I designed and built the e-commerce site with a strong focus on conversion and user experience: