Thoughtful design, created with care and purpose

Hi, I’m Joe a graphic designer, offering clear, considered visual design for organisations, small businesses, and individuals who value quality and authenticity.

I’m a designer with over 10 years’ experience, working across print and digital media. For much of that time, I’ve worked in a design capacity within the NHS, producing a wide range of creative work that needs to be clear, accessible, and reliable — often in high-pressure, real-world contexts.

That experience has shaped how I work today: with care, attention to detail, and a strong understanding that design isn’t just about how things look, but how they communicate, inform, and support people.

A calm, practical approach to design

My work spans brand identity, print design, digital design, and web design, including:

  • Brand identities and logos

  • Print materials such as brochures, posters, and publications

  • Digital design for websites and social media

  • Squarespace website design

  • Photography and video to support visual storytelling

Alongside my NHS work, I’ve collaborated with small businesses and independent brands, helping them create visual identities that feel confident, cohesive, and true to who they are. I enjoy working closely with clients, taking the time to understand their goals and translating that into design that feels thoughtful and purposeful.

Design that works in the real world

Working in healthcare has given me a deep appreciation for clarity, accessibility, and consistency. These principles sit at the heart of everything I do at Joe Woodley Design — whether I’m designing a logo, building a website, or creating content for social media.

I believe good design should:

  • be easy to understand

  • feel considered and intentional

  • support the people who use it

Every project is approached with care, collaboration, and respect for the audience it’s intended for.

Working together

If you’re a small business, organisation, or individual looking for design support that’s thoughtful, reliable, and grounded in experience, I’d love to hear from you.

Joe Woodley Design is about creating work that feels calm, confident, and meaningful — design that quietly does its job well.

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