Health Sense
Brand Refresh & Visual Identity
Health Sense is a holistic health practice offering personalised naturopathic support. Their work centres around listening carefully to clients, understanding root causes, and providing thoughtful, tailored guidance.
While the business already had an established logo they wished to retain, the wider brand lacked consistency and clarity across its materials. The project focused on refining and elevating the overall visual identity while respecting the logo that clients already recognised.
Health Sense needed:
A cohesive visual system built around their existing logo
Greater consistency across print and digital touchpoints
A calmer, more considered aesthetic aligned with their values
Design that felt professional without becoming clinical
The goal was not reinvention — but refinement.
Approach
With the logo remaining in place, the focus shifted to developing a supporting identity that would strengthen and modernise the brand.
Creating visual harmony
I refined the colour palette to introduce softer, balanced tones that reflect wellbeing and reassurance. Typography was carefully selected to feel approachable and clear, supporting accessibility and readability.
Establishing structure and consistency
I developed layout principles and visual guidelines to ensure materials felt cohesive — whether viewed online or in print. This included defining spacing, hierarchy, and graphic elements to create a more polished and unified presence.
Designing for real-world use
The refreshed identity was applied across key touchpoints, including print materials and digital assets, ensuring the brand felt consistent wherever clients encountered it.
Outcome
The result was a calm, professional visual identity that supports Health Sense’s personalised approach to wellbeing. By keeping the existing logo and strengthening everything around it, the brand now feels more coherent, confident, and aligned with the care it provides.
The refresh allows Health Sense to communicate with greater clarity and consistency, helping build trust with both new and existing clients.
